Create a marketing plan and brand around one of the recommended products

Learning Goal: I’m working on a marketing writing question and need an explanation and answer to help me learn.

Whether or not the product actually works is irrelevant. You will market the product to the consumer market and must:

Decide on which consumer market(s) segments you wish to target. (Explain the reason for targeting those markets.)

Decide on a name for the product.

Decide on which country or countries you will initially market the product.

Develop a message that will convince the consumers to buy your product.

Develop a strategy for marketing the product.

This must be realistic. Unless you have a significant amount of money to commit to this project, do not develop

strategy that requires a lot of money. The maximum about of money that you can spend for marketing is $20,000.

As a new company, you will not be able to have immediate distribution through a major retailer, so do not make

that claim or assumption

this assignment is crucial, please put in the effort required.


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